let's be honest,
hair is precious to us.


The Ultimate Guide


We all strive for...

...those classic signs of masculinity. Yes, muscle and bravery is awesome. But, what about hair? Women (and men) love seeing a man with a good head of hair. They appreciate a strong hairline. You better believe they'll go for a lush beard. But, the problem is, there are forces working against us. Harsh chemicals, stress, unfavorable genetics - they're all playing for the bald team (and those are just the starters). But, the good news is... we can fight back. And, the best place to start is at the beginning.

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HAIR 101

1. any of the fine threadlike strands growing from the skin.
Synonyms: fur, bristle, whiskers, coat
2. hairs collectively, especially those growing on a person's head.
Synonyms: locks, curls, mane, mop;

Hair. It's that fibrous stuff that grows through follicles in our skin. It covers our entire body, but is most noticible on our scalp, face, chest, crotch, forearms, armpits and legs. However, today we're going to focus on the scalp and face.

The Chemistry

Hair is 97% protein & 3% water
Eating protein rich food will insure that your body has the nutrients it needs for your hair to grow strong and healthy - like a man - like a man hair - like a manly man hair.
Hair needs water too. Staying hydrated is key for giving hair the moisture it needs to grow.


The 4 Fundementals of Hair Growth

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Your hair's volume, body & shine is dependent on the food you ingest. As we know, protein is important for hair growth. Eating food rich with protein is a great start to a healthy head of hair. However, it's equally important to be aware of everything you ingest - like drugs, toxins and chemicals. Medications are designed to treat health condtions, however they often have harmful side effects. Drug induced hair los is not uncommon. The good news is that in most cases, it's reversible once you stop taking the drug.

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Everyone get's stressed; you, me, everyone. It's a part of life. The bad feelings that stress presents has been linked to hair loss. However, there's something we can do about it. Exercise increases our overall health and boosts our sense of well being, thus minimizing our stress intake. Moderate or rigerous exercise helps us produce more of that feel good neuron (called endorphins) found in our brains, resulting in less stress. So, take a hike, buddy - it'll do you some good!

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Each hair grows from a root, which is located in the scalp. Blood circulation to the scalp provides nutrients to the roots and allows your hair to grow properly. Your scalp, however, is one of the toughest places for blood to reach. That is why it is hugely important to do a daily scalp massage. Use the pads of your fingers (not your nails) to push and pull all parts of your scalp. It's an easy task to knock out when you shower and I think you'll find it quite soothing as well.

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Sebum is an oily substance produced by the sebaceous (se·ba·ceous) glands which is secreted through hair follicles on your scalp. To maintain proper hair growth and prevent your hair from drying out a level of sebum is necessary on the scalp. Shampoo’s (especially harsh ones, or those with cheap industrial ingredients) strip the scalp of this sebum and can cause problems. There is a bliss point for how frequent you should shampoo your hair, which we cover in Types of Hair.


Diet & exercise can effect your body and mind, which effects your hair too. Stimulate those roots, and you'll have a happy scalp. And then there's  Sebum. you want sebum in your hair - it keeps things balanced in the hairy ecosystem.



Many shampoo companies lead you to believe you should shampoo daily. Many men fall victim to this belief, but the truth is, that's way too much. Even the most gentle shampoos can be harmful if used daily. The main purpose of shampooing is to wash out sweat, dirt, hair gel and access oil. Over shampooing strips the natural oils from your scalp, making your hair dry and brittle.

How often should I shampoo?

A general rule of thumb is to shampoo 2-3 times a week. This will ensure a healthy balance between oily-ness and cleanliness. Not everyone is the same, though. Your frequency should depend on your Type of Hair.

A Word From Dr. Squatch

Our shampoo may cost a little more, but we ask you to use it a little less. We don't use harsh chemicals, so you can be confident that you're using a pure product.


Conditioners are designed to add moisture to your hair and scalp. Good conditioners contain essential vitamins and nutrients that help your hair grow and repair itself.

How often should I condition?

A good conditioner can be used daily. On non-shampoo days, try using a high-quality conditioner to rinse out any loose hair, sweat, dirt and oil. Massaging your scalp for 1-3 minutes not only adds moisturize to your hair, but it also increases blood flow to your scalp - allowing hair to recieve the nutrients it needs to grow.


Our hair and scalp is slightly acidic - which is great. The acidity helps prevent fungi and bacteria from growing and prevents people from calling you "smelly head".



Straight Hair
wash 3X /week

Straight hair is the most resilient of all hair types and reflects the most sheen. Sebum can work it's way from the scalp to the ends without curls or kinks, making straight hair the most oily of the 3 hair types.

Wavy Hair
wash 2X /week

Wavy hair forms an "S" shape and generally sticks closer to the head. It is a bit more fragile than straight hair, but less fragile than curly hair. A healthy head of wavy hair only needs to be shampooed 2x per week.

Curly Hair
wash 1X /week

Curly hair has body & spring. It can be styled in it's natural state or straightened with a blow-dryer. Despite it's look, curly hair is soft and fine and is  prone to frizz when dry and brittle. 


Which do you have?

Prior Readers

I have ____ .

Prior Readers

I have _____ .